January 22, 2023

The 5 Most Influential Trends Happening in Fragrance Right Now

Selecting a perfume is very personal. It’s so intimate, in fact, that some people refuse to share their signature scent to prevent the It-fragrance effect—when everyone is all of a sudden spritzing the exact same scent—from happening. There are so many fragrances on the market, and with new iterations from beloved fragrance houses continuing to pop up, keeping up with the newness isn’t always easy.

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